This privacy policy describes the personal data collected or generated (processed). In this document we describe step by step how, what and why we collect and use your personal data and how we protect your rights. It also explains what choices you have relating to your personal data and how you can contact us.

In addition to the General Data Protection Regulation (GDPR) and other relevant laws and regulations we respects the local legislation on personal data.

What is Personal data

“Personal data” is any information that identifies or can be used to identify you.

Who is processing your data

Personal data controller is Golds4you, Studentská 6, 323 00 Pilsen, Czech Republic.

You can contact us at or via our website.

What information do we collect and how

The information we collect is generally your name, address, telephone number, email address, IP address, internet browser and your approximate location.

We collect information from or about you in the following ways:

For example, when you make purchases, contact us, create an account or browse our website.

Time-period for processing and storing

We do not keep personal data for a longer time than needed to fulfil the purpose of handling the data. For example, after you buy of a product on our website we keep personal data to be able to assure you consumer rights such as claims and warranty and your right to withdraw from your purchase.

Some data will be processed for accountancy. Such data will be kept in accordance with the Accounting Act or any other local legislation regarding accounting.

Your personal data may be saved for a longer period than stated above if necessary to comply with other legal requirements or authority decisions.

Why do we process your data

When you submit an order, we only collect and use your personal data where this is necessary for the fulfilment and handling of your requests. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing is required for the fulfilment of a contract with you.

We also process personal data for because we are required to do so by law.

Your rights

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • the right to complain to the regulatory authority according to GDPR if you believe that your data is not being processed legally.

Sharing your data

We do not, and will not, sell any of your personal data to any third party.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you. Our service partners which we require in order to handle the contractual relationship are: payment service providers, web hosts, IT service providers.

Use of Google Analytics

Our website uses the web analysis service Google Analytics by Google Inc. The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. Google Analytics uses cookies, which make it possible to analyse your use of the website.

These data can not be associated with a particular person, they are completely anonymous.

Use of PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement.


Our website uses cookies to allow us to analyse the surfing behaviour of visitors to our website.

Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system.

There are 3 main types of cookies – here’s how and why we use them.

1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”.

2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

3. Customer preference cookies – when you are browsing or shopping on our website, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.

Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

Changes to our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website.

By submitting your order or registrations in our online shop, you acknowledge that you are familiar with and accept the privacy policy.

This privacy policy was last modified in May 2018.